So you want to buy a car

So, you want to buy a car.

Maybe today is the day. You have finally reached this point. Maybe the problem is with your current trip. Maybe there is a new addition to your family (driver / member). Or maybe it’s time for a change. Whatever your reason, you are about to dive into what most people compare to dental work or colonoscopy! But does it have to be that bad?

A longtime member of America’s second most popular professional group, behind lawyers in most informal polls, the car salesman is arguably the most unreliable and despised person in America today! We are all lifelong members of the Alliance of Villains, Thieves and Scoundrels, Local 3 (thanks to those of you who got the link to Rocky & Bullwinkle). We would lie to our mothers about selling, and anything we say or do should not be taken at face value. We will lie, cheat and steal to get a commission, so you better leave your wallet at home and prepare for war.
According to a recent study by Cox Automotive (by the way, they own Manheim, the auto auction where most dealerships buy used cars, as well as some of the most prominent consumer sites including Dealer.com, Autotrader, Kelly Blue Book), 61% of consumers do not think that the shopping experience has improved! While many consumers start their journey to buying a car online, most stop at a car dealership to complete their purchase. In truth, I bought one car in my entire life completely online, and the experience, while saving me time and money, turned out to be more labor intensive when the car I bought (convertible) showed up and went out of order (did not work on top ). It took me 3 months to pay the $ 800 repair bill and I vowed never to do it again.

So how can you improve your car buying experience?

First, don’t expect to commit Grand Theft Auto. No dealership is willing to lose money to make money from their business, so if you expect this, be prepared to be disappointed. The dealer and managers spend hours researching the prices of their devices and realize that an unrealistic price will not attract any attention. Dealers tend to advertise their vehicles with the lowest or some of the lowest prices on the market. At my dealership, we usually have the lowest unit price within a 200 mile radius, and in some cases in the entire United States. It is unrealistic and sometimes even offensive to expect to receive thousands from the advertised price. We know the value of our inventory, and by making a ridiculously low offer for a car, you could offend the very person who bought it for the dealership!

Expect the dealership to profit from the goods and services. Regardless of what you do for a living, you wouldn’t be doing it if you couldn’t make money from it. Be aware that a typical dealership has several people involved in selling you your new car, from the porter who took it off the truck to the mechanic who serviced it, the cleaning technician, the sales rep who showed it to you, the manager. the sales person who set the price correctly for you, the business manager who filled out the paperwork, the invoice clerk who handles the paperwork, the title clerk who handles your registration and DMV operations, and I’m sure I forgot someone on this list … So, you see, this is much more complicated than you think. This is why dealerships need to profit from the sale.

What about all those internet experts who “expose” the secret money-making schemes that dealers use to “rob” you? Most of them are people who have tried and failed to succeed in selling cars or other sales for that matter. When I once characterized selling as “the art of extracting money from someone else’s pocket without resorting to violence,” I came to the conclusion that selling is really about providing information and understanding to people in order to earn their trust, respect and, ultimately, personal business. … My job is to provide you with information and options to help you make the best decision, and if I do my job right, you will be my client for life as well as my friend. Are there clients that I didn’t like, but who still sold them a car? Absolutely! What about the ones I really got along with but didn’t sell? I still hear from many of them over the years, and some have even followed me from dealer to dealer throughout my career.

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